The Booking Email Sequence

Every email in the Lumière booking journey, built and written from scratch inside GHL.

01

Booking Confirmation

Sent immediately after booking. Confirms appointment details and gives the patient everything they need to show up prepared.

Lumière Med Spa - Booking Confirmation
02

Rebooking Confirmation

Sent to returning patients upon rebooking. Acknowledges their history with the spa and confirms their upcoming visit details.

Lumière Med Spa - Rebooking Confirmation
03

48hr Reminder

Sent two days before the appointment. Recaps the booking details and reminds the patient to prep their skin ahead of their treatment.

Lumière Med Spa - 48hr Reminder
04

24hr Reminder

Sent the day before. Confirms the appointment one last time and provides parking and arrival instructions.

Lumière Med Spa - See You Tomorrow
05

1hr Reminder

Sent one hour before the appointment. A short, warm heads-up letting the patient know the team is ready for them.

Lumière Med Spa - See You Soon
06

Post Visit Follow Up

Sent 7 days after the visit. Delivers aftercare tips and invites the patient to book their next appointment.

Lumière Med Spa - Post Visit Follow Up
07

No Show Recovery

Sent after a missed appointment. Keeps the $49 intro offer open and makes it easy to rebook without pressure.

Lumière Med Spa - We Missed You
08

Final Recovery Nudge

The last touchpoint before the offer expires. One final warm attempt to bring the patient back before closing the loop.

Lumière Med Spa - Last Chance

Contact Form Email Sequence

Personalized inquiry emails sent based on what each lead selected on the contact form.

01

Hydrating Facial Inquiry

Sent when a lead inquires about the Hydrating Facial. Breaks down what the treatment includes and invites them to book their $49 intro visit.

Lumière Med Spa - Hydrating Facial
02

Brightening Treatment Inquiry

Sent when a lead inquires about the Brightening Treatment. Explains the treatment benefits and encourages booking the $49 intro visit.

Lumière Med Spa - Brightening Treatment
03

Skin Assessment Peel Inquiry

Sent to leads unsure where to start. Introduces the Skin Assessment and Intro Peel as the perfect first step for new patients.

Lumière Med Spa - Skin Assessment and Intro Peel
04

$49 Offer Inquiry

Sent when a lead wants to know more about the $49 intro offer. Breaks down exactly what is included and why it exists.

Lumière Med Spa - $49 Offer
05

Skin Concern Inquiry

Sent when a lead has a specific skin concern. Invites them to reply with details and offers the Skin Assessment as an in-person option.

Lumière Med Spa - Skin Concern
06

Just Exploring Inquiry

Sent to leads who are still browsing. Low pressure intro to all three treatments with a gentle invitation to book when ready.

Lumière Med Spa - Just Exploring
07

Contact Form Confirmation

Sent immediately after a lead submits the contact form. Confirms receipt and sets the expectation that the team will follow up personally.

Lumière Med Spa - Contact Form Confirmation
08

Day 3 Re-engagement

Sent 3 days after the initial inquiry email if the lead has not booked. A warm follow-up keeping the $49 offer available without pressure.

Lumière Med Spa - Day 3 Re-engagement

Cancellation Email Sequence

Sent automatically when a patient cancels their appointment. Branched by visit count to ensure new and returning patients receive the right message.

01

Cancellation Recovery — New Patient

Sent when a new patient cancels before their first visit. Keeps the $49 intro offer available and makes it easy to rebook without pressure.

Lumière Med Spa - Cancelled Appointment
02

Cancellation Recovery — Returning Patient

Sent when a returning patient cancels. Removes the $49 offer messaging and uses warmer language that acknowledges their history with the spa.

Lumière Med Spa - We Will Miss You

Staff Notification Emails

Internal notifications sent to the Lumière team for every key patient event — bookings, outcomes, inquiries, cancellations, and reschedules.

01

Booked Appointment

Sent to staff the moment a new appointment is booked. Includes patient name, assigned aesthetician, treatment choice, and scheduled time.

Lumière

Med Spa | Scottsdale, AZ

New Appointment Booked

A new patient has been added to the schedule. Please review the booking details below.

Booking Details

Patient: {{contact.first_name}} {{contact.last_name}}

Assigned Aesthetician: {{appointment.user.name}}

Treatment Choice: {{contact.treatment_choice}}

Email: {{contact.email}}

Scheduled Time: {{appointment.start_time}}

Review the patient record prior to their arrival to ensure seamless care.

LUMIÈRE MED SPA | 8900 E PINNACLE PEAK RD, SCOTTSDALE, AZ 85255
02

Appointment Outcome

Sent after each appointment asking staff to tag the outcome as completed or no show so the correct follow up sequence fires automatically.

Lumière

Med Spa | Scottsdale, AZ

Post-Appointment Update

Please update the record for {{contact.first_name}} {{contact.last_name}} to ensure they receive the correct follow-up care.

Action Required

Showed Up: appointment-completed-lumiere

No Show: no-show-lumiere

*Remember to log the patient visit details in the Contact Field.

LUMIÈRE MED SPA | 8900 E PINNACLE PEAK RD, SCOTTSDALE, AZ 85255
03

Appointment Cancellation

Sent to staff when a patient cancels their appointment. Includes the cancellation reason and a prompt to check if the patient needs to be moved to a nurture sequence.

Lumière

Med Spa | Scottsdale, AZ

Appointment Cancelled

The appointment for {{contact.first_name}} {{contact.last_name}} has been removed from the schedule.

Assigned Aesthetician: {{appointment.user.name}}

Treatment Choice: {{contact.treatment_choice}}

Patient Email: {{contact.email}}

Original Time: {{appointment.start_time}}

Reason:

Check the dashboard to see if this patient needs to be moved to a nurture sequence.

LUMIÈRE MED SPA | 8900 E PINNACLE PEAK RD, SCOTTSDALE, AZ 85255
04

Appointment Rescheduled

Sent to staff when a patient reschedules their appointment. Shows the updated date and time so the team calendar stays accurate.

Lumière

Med Spa | Scottsdale, AZ

Appointment Rescheduled

The patient {{contact.first_name}} {{contact.last_name}} has successfully moved their appointment.

Updated Schedule

Assigned Aesthetician: {{appointment.user.name}}

Treatment Choice: {{contact.treatment_choice}}

Patient Email: {{contact.email}}

New Date/Time: {{appointment.start_time}}

The calendar has been updated to reflect this change.

LUMIÈRE MED SPA | 8900 E PINNACLE PEAK RD, SCOTTSDALE, AZ 85255
05

Contact Form Inquiry

Sent to staff when a new lead submits the contact form. Includes the lead details and inquiry type so the team can follow up within 24 hours.

Lumière

Med Spa | Scottsdale, AZ

New Contact Inquiry

A new inquiry has been submitted. Here are the lead details for follow-up:

Lead Details

Name: {{contact.first_name}} {{contact.last_name}}

Mobile: {{contact.phone}}

Email: {{contact.email}}

Inquiry Type: {{contact.inquiry_type}}

Additional Message: {{contact.message_to_lumiere}}

Please respond to this inquiry within 24 hours.

LUMIÈRE MED SPA | 8900 E PINNACLE PEAK RD, SCOTTSDALE, AZ 85255

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